Big events in Edmonton bring a boost in business – Edmonton

A World Cup qualifier is not the only major event taking over Edmonton this weekend.

For the first time, Edmonton and Rogers Place will host the Professional Bull Riders Canada National Finals.

John Brodie is excited about a recent boost in business. He co-owns Cavern, a bistro just down Rogers Place Street.

“We’re definitely seeing an increase in business,” he said. “There’s a lot of Airbnb in these condos on 104th Street and hotels in the area are filling up.

“We had some suburbs here last night.”

This weekend marks the first major event at the new Ice District Plaza, a two-day after-party for the PBR Canada National Finals.

“I do think people need this right now,” said Andrea Carroll, Oilers Entertainment Group’s director of event operations.

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“I think we’re getting into the winter season and we’re ready to have some partying.”

Puneeta McBryan with the Downtown Edmonton Business Association said downtown has begun to see an increase in visitors, but there are big events like the PBR event that are having an impact.

“Having such events means everything,” she said.

“This alone will go through so many of our bars and restaurants (and) our hotels through a month that they may not have known they were going to go through.”

READ MORE: Edmonton Transit, Commonwealth Stadium is gearing up for a big football crowd

Explore Edmonton estimates that more than 50,000 people come to the city both for the football and the PBR event.

“We’re getting a taste of what a pre-pandemic looked like, so everyone is moving forward cautiously (and) slowly, but we’re starting to come back,” Daniel St. said. Pierre with Explore Edmonton.

It’s a return Brodie is ready for and looking forward to.

“Looking forward to the next few years and seeing what brings a return to normalcy,” he said.

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