With expectations the sales will start a lot earlier than November 26, here’s what you need to know about shopping Black Friday 2021 sales in Australia.
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As the year draws to a close (hello Christmas), it’s time to welcome the sale madness with open arms.
Black Friday, Cyber Monday, Boxing Day – this is the time of year where you can score some of the biggest savings at your favourite online brands and retailers.
We’re expecting the Black Friday 2021 sales to start a lot earlier than the 26 November, so here’s what you need to know about shopping the biggest online sales event of the year.
EARLY BLACK FRIDAY 2021 DEALS YOU NEED TO SEE
While you may think all the good Black Friday offers drop on the actual day, a number of online retailers like to kick the party off early – and we’re not complaining. You can start shopping the Black Friday sales right now, and there’s savings of up to 80 per cent off.
We’ve rounded up all the best Black Friday sales that have already started. Keep on scrolling to see our comprehensive list, or jump to the category you’re most excited to shop.
EDITOR’S PICKS: BEST BLACK FRIDAY 2021 DEALS
BEST BLACK FRIDAY 2021 HOME DEALS
While the sale doesn’t officially start until 24 November, you can get early access right now by using the code ‘SECRETSALE21’.
BEST BLACK FRIDAY 2021 TECH DEALS
RELATED: Best time to upgrade your Apple devices on its way
BEST BLACK FRIDAY 2021 FASHION DEALS
BEST BLACK FRIDAY 2021 HEALTH AND BEAUTY DEALS
We also know retailers like Pandora, Beginning Boutique and Silvi are kicking off their savings soon, so it’s a good idea to start getting your wish-list sorted.
Keen to see more? We will be updating this list with more offers as they come to light. Bookmark this page to stay in-the-know of all the best Black Friday 2021 sales.
OTHER BLACK FRIDAY 2021 DEALS WE’RE EXPECTING TO SEE
In Australia, Black Friday now competes with Boxing Day as our biggest shopping extravaganza. While you may see some offers in-store, the biggest and best savings always happen online – so it pays to have your favourite online retailers bookmarked and ready to go.
Black Friday is the perfect time to shop those pricier items, because there’s a good chance they’ll go on sale. That’s why tech is one of the biggest categories – you can find great deals on audiowear, gaming, phones, laptops, TV’s and more.
We also usually see massive discounts on home categories – we’re talking kitchen appliances, vacuums, washing machines, fridges and more.
Big brands to keep an eye on include Dyson, Apple, Bose, Samsung, Sony, Nintendo, KitchenAid. And when it comes to the stores, we know which ones offer the biggest and best Black Friday savings. Amazon, eBay, Catch, The Good Guys, Bing Lee, JB Hi-Fi and Myer are just a few of the major ones.
When it comes to specific items, you can expect to see both super popular products and newly released items. There’s a good chance you’ll find Apple AirPods, the Nintendo Switch (and the new OLED model), a Dyson vacuum, the Dyson AirWrap and a KitchenAid stand mixer on sale.
If you love being organised, the Black Friday sales are also the perfect opportunity to get a headstart on your Christmas shopping list. While it may feel a little premature, grabbing those Christmas presents on sale will end up saving you a tonne of cash, and help you feel more relaxed during the holiday season, knowing that all the shopping is taken care of.
SOME OF THE BEST BLACK FRIDAY DEALS FROM 2020
There’s no denying that Black Friday is one of the best times to grab tech and home appliances on sale. It’s the one time of year where you’ll see some pretty massive discounts on all the top brands. While many retailers are yet to release their deals for Black Friday, let’s take a look at what went on sale in 2020. We’re expecting to see many of these hot sales return for 2021 – and more great deals from the likes of News.com.au Store, Travello, Trip-A-Deal.
BEST BLACK FRIDAY 2020 TECH DEALS
Looking for a brand new TV on sale? Catch offered the TEAC 50-Inch A5 Series Android 4K UHD Smart TV for $399, off its normal price of $529.
The retailer also slashed the prices of Apple AirPods Pro to $319 (a saving of $80), $250 off the Dyson V10 Absolute+ Cordless Vacuum Cleaner, and the Sony Noise Cancelling Headphones for $49 (down from $99).
The prolific online retailer offered a range of exciting tech deals. We’re talking $80 off the Kindle Oasis, just $319, and the Echo Dot smart speaker for $49 (a saving of 37 per cent).
The online marketplace dropped multiple deals at strategic times for Plus members, so you had to be quick to get what you want. The list included must-have products like the Apple AirPods 2nd Gen for $99, and the Apple Watch Series 3.
For Black Friday overall, eBay offered 20 per cent off selected technology products, including headphones, gaming monitors, laptops, tablets and more.
The Good Guys
Standouts offers included the Dyson V7 Motorhead Cordless Vacuum on sale for $379 (down from $599 – a saving of $220) and 10 per cent off Apple Mac Computers.
The Dyson V7 Motorhead Cordless Vacuum went on sale for $379 (down from $599) and you could score the FitBit Charge 4 Advance Fitness Tracker for just $149 (down from $219).
BEST BLACK FRIDAY 2020 FASHION DEALS
Fashion lovers rejoice! The Iconic offered up to 40 per cent off big brands, including Marc Jacobs, Polo Ralph Lauren, Ray Ban and more.
Grab up to 50 per cent off a huge range of shoes – like Adidas runners and Veja sneakers.
Shop up to 50 per cent off the massive array of footwear.
BEST BLACK FRIDAY 2020 BEAUTY DEALS
We saw massive discounts on premium beauty brands like Benefit Cosmetics, L’Oreal Paris, Lancome and more.
We shopped up to 50 per cent off on a range of Charlotte Tilbury’s luxury beauty products and sets.
Online beauty giant Sephora offered up to 20 per cent off everything.
BEST BLACK FRIDAY 2020 HOME DEALS
Your favourite department store slashed 50% off dinnerware, glassware, a great range of homewares, manchester and more.
We shopped 40 per cent off Sheridan’s luxurious range of towels, bedding and loungewear.
The home store offered up to 70 per cent off.
WHEN IS BLACK FRIDAY 2021?
Mark your calendars – this year’s Black Friday will fall on Friday, 26 November.
WHAT IS BLACK FRIDAY?
Black Friday first began in the US on the Friday following thanksgiving, which is observed on the fourth Thursday of November.
Traditionally, this Friday marked the beginning of the holiday spending rush but in recent years it has snowballed into a global shopping phenomenon where retailers offer staggering discounts on a range of products across technology, beauty, fashion, homewares and more.
In Australia, Black Friday now competes with Boxing Day as our biggest shopping extravaganza.
TIPS AND TRICKS TO GET THE MOST OUT OF THE BLACK FRIDAY SALES
Whether you’re hankering for something specific or getting yourself ready to blitz through all your favourite sites, we reached out to Eliza Reid (@bargain_homewares), Dani Katralis (@LuxAndLemonade) and Jasmine Pisasale of (@bargainhunter_) for their pearls of wisdom. Here’s what they said.
1. PERFECT YOUR WISHLISTS
“Go in prepared,” says Dani – a self-confessed wishlist fan. “This also doubles as your decision making guide. When you look back at your wishlist during sale time you can see if you really want it.”
Eliza adds that the Black Friday sales are also a great time to get your Christmas gift shopping organised, saving you time and money come December.
“Simply buy online, have the items delivered to your door and you won’t even need to step foot inside a shopping centre this year,” she says.
2. NOTIFICATIONS ARE YOUR FRIEND
There can be a lot of benefit in following a site or brand’s social media account close to Black Friday. You’ll be notified as soon as the sale starts and you may even get early bird access. Signing up to a store’s newsletter is another good idea.
3. COMPARE, COMPARE, COMPARE
Whether it’s a TV, toaster or activewear don’t go straight to one retailer or the brand’s website as soon as the sales hit. Jasmine says you’ll be surprised at the price differences between sites.
“I want to get some PE Nation activewear so I’m keeping tabs on their various stockists like The Iconic and Stylerunner, and will compare notes once the sales hit.”
4. PREPARATION IS KEY
To breeze through the checkout process make sure you’re also logged in and have an account with the store. This is also a good time to double down on the retailer’s shipping costs and return policies too, says Eliza.
“You won’t have to bother with pesky details such as filling in your address and billing information on Black Friday – plus some stores may have a requirement that to get the discount you need to be a part of their membership or club,” she adds.
5. SPREADSHEETS ARE GREAT
For the true sale savants, a categorised spreadsheet will help keep tabs on your online wishlist across a variety of stores and categories.
“Use it to list the item, link to the site and the full price,” says Dani. “When it comes to sale time use your spreadsheet to track how good the deal is against the full price of the item.”
She also advises researching your size as well, so you don’t waste time with checking sizing guides later.
ARE BLACK FRIDAY DEALS REAL?
We know what you’re thinking … these deals sound too good to be true. But yes, the Black Friday deals are real – and they don’t happen too often, so you’re going to want to shop them while you still can.
AM I PROTECTED WHEN SHOPPING BLACK FRIDAY SALES?
As with all online purchases where you’re handing over your credit card details, it pays to do your due diligence to make sure you are not buying from a scam website. In 2019, 8,000 Australians reported online shopping scams “and $4 million reported loss” to the Australian Consumer and Competition Commission so it’s worth being extremely suspicious of dubious links to deals posted on social media, or random, unsolicited emails containing deals that are far too good to be true.
It also pays to keep your computer updated with the latest security software.
WHAT IS CYBER MONDAY?
Cyber Monday is Black Friday’s trusty counterpart. Held on the Monday following thanksgiving, Cyber Monday initially began in 2005 as the “online” version of Black Friday back when online shopping wasn’t quite as prolific as it is today.
Over the past few years, Cyber Monday has become the biggest event on the shopping calendar, raking in US $9.4 billion in 2019, according to Adobe Analytics.
WHEN IS CYBER MONDAY 2021?
Cyber Monday is the Monday straight after Black Friday. So, it will be held on Monday, 29 November.
Want more discounts? Of course you do – we’ve rounded up the coupons worth knowing about here. Get exclusive discounts and sales news from brands such as Country Road, Woolworths, Harvey Norman and more.
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