Starbucks now sells Taylor Swift’s favorite drink

Customers who order “Taylor’s Latte” or “Taylor’s Version” will receive the singer’s favorite drink: a large caramel latte. This latest collaboration between a fast food chain and a celebrity is launched to celebrate Starbucks ’holiday red cups and the reissue of Swift’s album Red.
Starbucks dropped cryptic suggestions about the collaboration in its Twitter feed. On November 8, Swifties noticed Starbucks tweeting that said it was a “red season”, a nod to her album title. The promotion, which begins on Friday, is also available on the Starbucks app.

The promotion is timed with the reissue of the 2012 album on Friday.

Swift is in the midst of re-recording and releasing her past albums as she now owns the master recordings of her songs. For the majority of her career, Swift had a deal with Big Machine Records. When that ended in 2018, the singer signed a new deal with Universal Music Group, which gave her ownership of her master recordings going forward.
Starbucks (SBUX) is the newest restaurant chain that taps into a celebrity’s star power to boost sales. Swift’s favorite drink is already on the menu, so the ad creates a buzz without adding costs or extra work for employees.
This past week, McDonald’s (MCD)announced a partnership with singer Mariah Carey for a special menu and Tim Horton has partnered with Justin Bieber for a limited edition selection of benches dubbed “Timbiebs Timbits”.

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