TikTok users offered $ 300 to produce anti-Morrison content

A U.S.-based influencer marketing agency is making the PM-related proposal “to help change the political discourse on TikTok”.

Videos tagged #scottmorrison at TikTok

A marketing firm claiming to work for the Labor Party offers to pay TikTok users to post anti-Scott Morrison sponsored content.

Crikey obtained an email and campaign report from Vocal Media, a small U.S. influential marketing agency that worked with other left-wing political and nonprofit organizations.

The email was sent to a TikTok user – this author – with the subject “Paid TikTok Opportunity: Australian Labor Party”. The email offers $ 300 to make and post a video of TikTok “based on the general theme” Scott Morrison is too slow and always late “.

A linked document titled “Australian Work x VOCAL Creative Brief” outlines the goals for the creator: “This campaign aims to help change the political discourse in TikTok. […] This relates to his vital character as someone who is not quick to care, and instead waits until it will be really bad to do his job. “

In short, a participating user will present a video in their normal style on the campaign theme.

First page of report to pay people to produce anti-Scott Morrison content (Image: Provided)

“Get creative – please avoid standard speech to camera videos unless it matches your normal content strategy. Please jump on trendy sounds or filters,” it says.

After they share proof of concept, the agency will approve it and request a draft. Once that is approved, Vocal Media will tell them when to post and pay them.

Second page of report to produce anti-Scott Morrison content

Nowhere does the brief discuss making a political authorization or revealing that this content is sponsored. Failure to authorize political content is a violation of election laws and can result in a penalty of up to $ 26,640 per individual according to the Australian Electoral Commission.

Vocal Media did not Crikey questions in the record. Neither federal or state labor parties.

Videos criticizing or satirizing the prime minister have garnered tens of millions of views on hashtags like #scomo and #scottmorrison. This includes content from the official TikTok account of the Australian Labor Party, which has 47,700 followers.

Prior to last year’s election, social media influencers on platforms like TikTok and Instagram were paid to produce political content. While the federal government has paid influencers to produce sponsored content in the past, this is the first reported time that an Australian political party has reportedly paid influencers to produce political material.

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